Dev log #2 - audience

The first luxe dev log spoke of renewed focus and intent and we've been working hard on figuring out the direct path to luxe v1.0.0. Along this path are (sooo) many choices, some difficult and some easy, but each choice has an impact on what luxe is and becomes. Positioning is also quite important, since it influences how luxe is perceived.

In this post we're going to have a look at some of the intentions behind luxe, by defining the audience it is intended for. This will help illuminate some design pillars that are factored in when making choices, and as we move towards migrating over it should help you understand the choices better.

This is a companion discussion topic for the original entry at